Choice Words by Chantelle
Copywriter and Copy Coach

HOW IT STARTED

Chantelle came to me having already established her business as a copywriter. She felt her current branding was ‘good enough’ - the colours worked well and it was a good match for her personality. But although this branding had done its job in helping her get to where she now was, she was ready to change things up in order to attract more of her dream ideal clients. She wanted to appeal to a more premium, high end audience, and create a more consistent brand presence on social media.

WHAT WE DID

The main aim of Chantelle’s rebrand was to appeal to the more higher end audience - 6 and 7 figure entrepreneurs who appreciate the value in good copy. Chantelle also has some other offerings as a copy coach helping others develop their copywriting skills as part of their own businesses. It was important that the new branding would still feel accessible to these particular ideal clients as her main brand, and those sub brands could be developed from this.  

We chose a brighter bolder colour palette alongside a beautiful modern main font. This created a more premium feel and helped to show Chantelle’s personality of being fun, high energy and passionate. A full logo suite was developed to give flexibility and interest when applying the branding. Social media styling was developed to be bold yet sophisticated and templates created to ensure consistency.

Chantelle took her brand book to her brand photographer, Sophie Carefull, and using the styling and direction for the brand we had created they brought together an amazing brand shoot which helped bring everything together and really elevate the brand. 

AND THE RESULTS...

Chantelle has received lots of positive feedback since launching her new branding and now feels everything is in alignment.

“I love it! My new branding feels both perfectly aligned with my personality and values, and my mission to reach a more premium ideal client. I love it and it makes me feel more confident about putting stuff out there.”