What actually makes a brand feel premium? Discover the five principles that shape how people perceive your brand and the simple framework behind brands that feel clear, confident and truly premium.

There’s so much talk at the moment about this year being all about personal branding. But what does that really mean?

As a brand designer, I’m usually focused on helping other businesses elevate their visual identity and showcase their value. But recently, I took a step back to look at my own branding and realised it was time for a refresh. In this post, I’ll share why I decided to update my brand, what changes I made, and how you can know when it’s time to do the same for your own business. 

You don’t need to be a professional designer to use Canva - it has brought design software into the public and made it easily accessible for all. But should you be using it to create graphics in your business? And is there a right and wrong way to use it?

How often do you find yourself scrolling through fonts to see if you can find something ‘nicer’ or something ‘better’ for the graphic you’re creating? Do you see a colour you like and then look at incorporating it into your own branded materials?

You know there’s a list of things you’d love to do to really push your business forwards and branding is one of them. But when should you do it? When does it become a priority?

Now Canva has some lovely templates to use - and these are particularly great if design and layout isn’t your thing. So what’s the problem with using them then?…

Let’s look at some of the ways you might think about saving money when it comes to getting a logo and the real cost of doing that…

A brand identity can’t exist without a brand. But why is it important that we have the brand in place first?

So what is a brand? A name? A logo?

Well, your name and logo are just a part of your brand identity but your actual brand goes a lot deeper.