The Wedding Fairy
Event florist & stylist
HOW IT STARTED
Sadauf (a.k.a. The Wedding Fairy) had been working in wedding decor and floristry for over 15 years when she came to me. Her business was going well but she had started to feel stuck in a rut. She had rebranded by getting a new logo three years previously and was left feeling a little flat as it had no presence to it and that it hadn’t changed anything. She still wasn’t attracting the right people and hadn’t been able to charge what she knew she was worth. She has so much capability but found herself having to fight for the clients she wanted.
The pause in business due to the pandemic gave Sadauf the perfect opportunity to dig deep into her business and look at how she could improve things. She knew she wasn’t sending out the right message and that she needed to look at her branding to help her fix this.
WHAT WE DID
Sadauf is one of the most passionate business owners I have met. She is at her happiest when she is in the depths of creativity, designing amazing concepts and putting together truly beautiful decor and floristry. Her service is very custom and unique to all of her clients and she is always pushing the boundaries on her concepts. We had to create something really special to get this message across.
From working through the branding process there came an emphasis on ‘understated elegance’. And we wanted to capture this in her visuals. Alongside this we wanted to give a really opulent and regal feel. Going against the majority in the wedding industry, we pushed aside the pastels and brought in a beautiful deep plum colour to really make a statement. We brought this together with elegant and sophisticated typefaces and typography and some really clean and fresh layouts.
AND THE RESULTS...
Sadauf now feels more empowered and in control. She has a much better understanding and is able to be consistent in the direction of her business. She has been able to reflect on her worth and what she can charge and has increased her pricing accordingly.
“Doing this work has given me much more direction. This year when I’ve been putting concepts together it really allowed me to go in full force having full trust and confidence in myself - my couples have loved it. Couples are coming to me because they can see my potential and that is all coming from my branding”
“Now my social media is going places and really reflecting who I am as The Wedding Fairy”
“I’m so excited for the next year”
“I’d say 90% of clients are now my ‘ideal client’ and the other 10% are nearly there!”
“Other businesses are now looking up to us and telling us we are leaders in the market.”
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WHAT DOES SADAUF SAY?
We needed to represent my brand and how we communicate with clients and I have definitely gone away feeling more positive about my brand and seeing that we actually bring a lot of value to my clients just like Alison has to me.
I am getting more contact from luxury market clients and event planners which was definitely a goal I wanted to achieve for my business.
We can not thank Alison enough for the amazing results she designed for my brand. She has been a delight to work with - friendly and fun and an absolutely pleasure - I always looked forward to my calls with Alison as I’d come away feeling positive and excited each time.
She understood our vision and expectations and came back with the most beautiful branding - I am over the moon with the level of luxurious branding we have, and usually it takes a lot for me to be 110% happy. She has a flair for using the perfect colours and fonts to represent your brand!
We would definitely recommend Alison to anyone who wants their branding, business vision and goals to achieve them not only gorgeous and luxury branding but also help you attract your ideal client and allow you to become clearer on who you are as a brand along the way, enjoying the process which she has made so easy for her clients.
