BRANDING PACKAGES

 
 
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WHAT’S INCLUDED?

This package is for you if you’re looking for all of the essentials of a brand identity to go for it and get out there. You will come away with all of the basic visuals (logo, colour palette and font selections) as well as social media graphics and a business card design. You will also have a clear understanding of what your brand is all about and a brand book to remind you of your brand foundations as well as how to use your brand identity consistently.

THE FOUNDATIONS

Getting the foundations of your brand in place before your visuals is absolutely key to creating something that is actually going to work for you. I guide you through this with workbooks and videos to make it as easy as possible. If there is anything you struggle with or are not sure about I can help you with it in our consultation.

1. UNDERSTANDING YOUR IDEAL CLIENT
You need to know who you’re talking to so that you can connect with them.

2. DEFINE YOUR BRAND VALUES AND YOUR ‘WHY’
You need to be clear on what your mission is and the values that are important so that you have an understanding of your brand message.

3. MASTER YOUR MAIN MESSAGE
Your main message (or mission statement) will give you clarity to get out there and keep everything on brand.

4. CONSULTATION
Once you have worked through the brand foundations we’ll have a 60 minute consultation (via Zoom). I can help you fill in any gaps and look at anything you’re struggling with. This gives you chance to ask me any questions and I can make sure that I am clear on how you see your brand so that I can create an brand identity to reflect that.

5. MOOD BOARD
Following our consultation I will put together a mood board to set the tone for your brand. This will give an overall feel for the style of your brand. This will then form the starting point for creating your brand identity.


DESIGN AND ARTWORK

6. DESIGN
Once you are totally happy with the mood board I will move onto the design. I will present you with 2-3 brand board designs. These are boards that will contain a logo, a colour palette and font selections. You will then get chance to feedback to me to refine the designs and create a final version.

7. YOUR BRAND IDENTITY
Once you are happy with a final design for the logo, colour palettes and font selections I will create the final artwork. 

  • LOGO (PRINT, WEB AND SOCIAL)
    It’s important to present your logo correctly so you will receive a number of formats suitable for print, screen and social media.

  • SUBLOGO
    Your logo will be used in many places - a sub logo is a simplified version of your logo, and can have many uses to support your brand identity. It’s particularly useful for social media profiles.

  • BRAND PATTERNS/ELEMENTS (IF APPLICABLE)
    A pattern or other graphic elements may be introduced to support your brand identity.

  • COLOUR PALETTE
    You will have colour values so your colours can be recreated consistently across print and screen.

  • FONT SUGGESTIONS
    Fonts will be suggested for using across all your material to keep a consistent brand image - licenses not included.

  • IMAGERY STYLE
    Imagery plays a huge part in your branding so you’ll get a style board with guidance notes on keeping your imagery aligned with your brand - perfect to help you communicate your vision with a photographer or for sourcing stock imagery.

  • SOCIAL MEDIA GRAPHICS
    Consistency is key in strengthening your brand presence. The following social media graphics will enable you to remain on brand across all platforms.

Social Media Quote template (Canva or Photoshop)
Instagram story background 
Social Media Headers (Facebook, LinkedIn, Twitter)

  • BRAND BOOK
    This is a really important document. Not only will it give you guidelines on how your brand identity should be applied in a practical way to ensure consistency, it will outline your brand foundations so that you always have a point of reference to make sure you keep everything on brand.