Everything is done for a reason.
Everything is carefully considered.

T H E
B R A N D I N G
P R O C E S S

1_ UNDERSTAND

First we must delve deep into your brand and your business. To do this you will be supplied with editable workbooks to get everything out - we look at everything, including: what it is you do, what lead you to do that, what your vision is and where you want to take your business, who you want to work with, what you want to be known for, what’s important to you and how you approach things. I will then review all of this ready for our 60 minute consultation call - a chance to fill in any gaps that have come up, bring everything together and talk about really uplevel your branding.

2_ CREATE

The next stage is when things start to get visual - starting with a single mood board to set the tone for the development of your brand. Following that, we move onto brand boards where you will see a couple of options of logo design along with colour palette and fonts. Your feedback is important at every stage as we develop branding that sits perfectly with the vision you have your business and brand. Your branding will be applied to a range of items so that you are ready to get it out into the world (details listed below).

3_ DELIVER

Once all of the design work is approved I get onto making sure everything is ready for you. You will receive a detailed brand book that will communicate your brand vision as well the practical guidelines for implementation to others: anyone you work with externally, as well as members of your own team. You will receive all of your brand assets in an organised labelled folder artworked ready for print or digital use. There are a selection of upgrade packages available to add additional deliverables to your branding to cover all applications within your business. This means you can get things like your slide deck, freebies, courses and web design all inline with your brand.

TIMEFRAME: 6 Weeks
INVESTMENT: £3000

(Spread over three payments, 1/3 required to secure a booking)

LOGO SUITE (PRINT, WEB AND SOCIAL)
Your identity will be developed with a full logo suite - this often includes a ‘main logo’ and a selection of supporting ‘sub logos’.
Sub logos and icons are simplified versions of your logo and can have many uses to support your brand identity. It’s important to present your logo correctly so you will receive a number of formats suitable for print, screen and social media.

BRAND PATTERNS/ELEMENTS (IF APPLICABLE)
A pattern or other graphic elements may be introduced to support your brand identity (dependant on the design).

COLOUR PALETTE
You will have colour values so your colours can be recreated consistently across print and screen.

FONT SUGGESTIONS
Fonts will be suggested for using across all your material to keep a consistent brand image (licenses not included).

IMAGERY STYLE
Imagery plays a huge part in your branding so you’ll get a style board with guidance notes on keeping your imagery aligned with your brand - perfect to help you communicate your vision with a photographer or for sourcing stock imagery.

SOCIAL MEDIA GRAPHICS
Consistency is key in strengthening your brand presence. The following social media graphics will enable you to remain on brand across all platforms:
Social media post template (Canva or Photoshop)
Instagram story background 
Social media headers (Facebook, LinkedIn, Twitter)
Teaser graphics for your launch

BRAND STATEMENT COPYWRITING
An introduction to your brand is useful to use in many places. it gives you a starting point for developing content and messaging and helps to bring your new branding together in words. This is done by an experienced copywriter so that it is crafted expertly and in the right tone of voice.

BRAND BOOK
This is a really important document. Not only will it give you guidelines on how your brand identity should be applied in a practical way to ensure consistency, it will outline your brand foundations so that you always have a point of reference to make sure you keep everything on brand.