Walker Hall
High-End Estate Agency
HOW IT STARTED
After 15 years running her family estate agency, Sarah was ready to build something of her own - an independent, high-end, online estate agency based in Richmond upon Thames. She brought deep expertise in property and lettings and a reputation for exceptional service.
But without a high street presence, Sarah needed her brand to work much harder. It had to feel luxurious, personal and professional - something that instantly reassured clients (including high-net-worth individuals, public figures, and celebrities) that they were in safe, experienced, and discreet hands. She wanted the brand to act as a shopfront and set the tone for everything from client meetings to the welcome packs arriving through letterboxes.
She came to me after seeing the quality and clarity of my work with other businesses and needed a brand that could reflect her own level of service and standards.
WHAT WE DID
We created a complete visual identity to reflect the level of warmth, trust, and professionalism Sarah is known for - while aligning with the lifestyle and expectations of her ideal clients.
Alongside a refined logo suite, brand pattern, colour palette, and typography system, we included print-specific versions of key assets, knowing how important physical touchpoints would be in Sarah’s brand experience.
To ensure the printed materials matched the digital experience, we carried out print colour testing and worked closely on selecting the right paper stocks and finishes. From her business cards to personalised letters, greetings cards, and brochures - everything needed to feel high-end, intentional, and personal.
We also developed Canva templates and a detailed Brand Book that made it easy to hand over the brand to other collaborators - from her social media team to the company building her website (a specialist estate agent platform). They were able to implement everything without needing additional input - keeping it all seamless and saving Sarah valuable time.
AND THE RESULTS...
With no physical office to showcase, Sarah’s brand became the presence that clients encountered first - and it made an instant impact.
From coffee shop meetings to luxury property viewings, her brand created a sense of trust, confidence, and consistency. Printed assets look and feel beautiful. Her website came together quickly with minimal revisions. And most importantly - clients responded with immediate enthusiasm.
Everything aligned - from her business cards and brochures to her Instagram and online listings. And because the brand captured her values, personality, and level of service, there was no disconnect between what was promised and what was delivered, leaving Sarah feeling confident and excited to move forwards with her business.
What Sarah says…
“I didn’t have a shopfront - I needed the brand to be my presence. And it is. It gave me confidence, gave clients instant reassurance, and reflected the quality of service I offer. People see it and say, ‘Yes please, can I work with you?’”
“The Google Drive was packed with everything I needed. I sent the whole thing to my website team, and within 24 hours they had everything up and running. No tweaks, no delays - just done right the first time.”
“You didn’t just design a brand - you thought about how it would feel in someone’s hands. The print, the paper, the colour checks - everything was carefully considered. You went above and beyond.”
“You’re not just someone who designed my brand - you’re part of the team now. I know I can message you anytime to check something or talk through what’s next. That support is invaluable.”