Cally Stewart
Success Psychologist
HOW IT STARTED
Before working together, Cally knew she was delivering incredible results for her clients, but her branding wasn’t reflecting that. She described her previous brand as mismatched and lacking authority, saying it was like “selling Waitrose from an Aldi carrier bag.”
Her business had evolved, and she was ready to step into the next level of visibility, impact, and pricing - but her brand wasn’t supporting that. She needed a strong, striking identity that positioned her as a true leader in her space, helping her connect with high-caliber clients who were ready to invest.
Cally also wanted to simplify her brand messaging so it was instantly clear what she offered. She needed her branding to work hard for her - making her business unmistakable, unforgettable, and impossible to ignore.
WHAT WE DID
The heart of Cally’s work is transformation - taking her clients on a journey from where they are now to where they truly want to be. Her new brand needed to embody this power, depth, and authority while maintaining an element of bold elegance.
KEY ELEMENTS OF THE NEW BRAND IDENTITY
A high-contrast, statement-making aesthetic:
We focused on the balance of light and dark, positive and negative space, representing the contrast in her work - helping clients step out of the shadows and into their full potential.
A powerful, refined logo suite:
The subtle interplay of shapes in the logo visually represents Cally’s initials, while also echoing movement, progression, and transformation. It’s striking, elevated, and unmistakably hers.
Typography and colour palette:
We used bold, luxurious typefaces and a deep, impactful colour palette to exude confidence, authority, and prestige. The monochrome approach, with carefully selected highlights, ensures a timeless and sophisticated feel.
A striking image style:
The brand’s imagery plays with strong contrasts, shadows, and light—a direct reflection of the depth and transformation in Cally’s work. These bold visuals reinforce her authority, create emotional impact, and make a lasting impression.
AND THE RESULTS...
Cally’s transformation went far beyond just a new brand identity - it completely shifted how she showed up in her business.
Instantly attracting the right audience:
After launching her new branding, the level of women she was speaking to changed immediately. The new visual identity positioned her at a premium level, drawing in high-caliber clients who saw the value in what she offered.
A 900% increase in pricing:
Cally elevated her pricing from £2,500 to £25,000 per year overnight. The new brand gave her the confidence to step into this pricing - and her audience was now fully aligned and ready to invest.
A brand that truly feels like her:
Cally describes the branding as the “ultimate luxury version” of her business - something she never could have visualised herself, but that feels completely aligned with who she is.
Clarity and confidence in her brand:
The branding process gave Cally a deeper understanding of her own business, helping her refine her messaging and positioning in a way that made everything feel more streamlined and effortless.
What Cally says…
"I feel like you have been able to see something inside my head that I’ve almost known was in there. I’ve been able to use words to describe it, and you have taken those words and given them a powerful visual form that made me go, ‘holy f** yes, that’s it!’”
"I would never have gotten to this on my own - it’s like you took a piece of my brain and sent it back to me in picture format. The whole process was a journey, not just a transactional service, and I trusted you every step of the way."
"The new brand has completely changed the game for me. It has elevated my status and positioned me in a way that has allowed me to charge my true worth - and the right clients are happy to pay because they saw the value instantly."