A brand that reflects your expertise.

Your brand should communicate the quality of your business before someone ever speaks to you.

Whether you’ve outgrown an existing identity or you’re starting something new and want to get it right from the beginning, we’ll create a brand that reflects your expertise, connects with the people you want to reach and gives you confidence in how your business shows up.

STRATEGIC BRAND IDENTITY - FROM £4,000

Alison Boote, graphic designer, working at her desk

Your business is good.
Does it look it?

Maybe your business has grown, but your branding hasn’t grown with it.

You hesitate before sending someone to your website. Your proposals and presentations don’t feel like the quality of the work inside them. Or you meet a brilliant new enquiry and wonder whether what they find afterwards will live up to the impression you made in person.

Or perhaps you’re starting something new, bringing plenty of experience with you, and want to look credible and considered from day one.

Your branding should be behind you all the way. Something you’re proud to put out into the world, because what people see reflects the quality of what they’ll experience when they work with you.

The process

01_ DISCOVER
Uncovering the heart of your brand
We get clear on your business, audience, positioning, values and where you want to take things. This gives us the foundations everything else is built from.

02_ DEVELOP
Turning strategy into a visual direction
I explore how those foundations translate visually, establishing the creative direction before developing your full identity.

03_ DEFINE
Showing how the identity works in practice
We refine the identity and test it across relevant real-world examples, so you can see how the different elements work together beyond the logo itself.
Everything is then brought together into comprehensive guidelines and final brand assets, ready to be built on across your website, print and wider communications.

Brand foundations & strategy
Creative direction
Logo suite
Typography
Colour palette
Supporting brand elements
Imagery direction
Application examples
Comprehensive brand guidelines
Final artwork and assets for print & digital

Taking it further…

Your identity is the foundation. From there, we can look at what your business actually needs.

Brand application

That might be a proposal or presentation, social templates, brochures, signage, print or wider marketing materials.

You don’t have to commission everything at once - we can build on the identity as and when you need it.

Quoted separately according to scope and deliverables.

EXPLORE GRAPHIC DESIGN >

Website design

If your website needs to change alongside your identity, I can take the new visual direction through into a bespoke website too.

Website design from £3,500, with specialist development quoted separately where required.

EXPLORE WEBSITES >

Clear, collaborative and considered.

Branding can feel like a big undertaking, so I make the process as clear and enjoyable as possible. I’ll guide you through it, listen properly and explain the thinking behind the decisions we make.

And yes, I will obsess over the tiny details. Typography, spacing, print finishes, how something works on screen versus in print — that’s the stuff I love.

With nearly 20 years’ experience across identity, graphic design, print and web, I’m also thinking beyond the logo from the beginning: how this identity is actually going to work for your business.

Selected Work

Natasha Gulliford

FLORAL ARTIST & DESIGNER

A rebrand that gave artist, Natasha, confidence and excitement to grow her business.

VIEW
Maria Modes

CHESHIRE BRIDAL STORE

A visual transformation that helped them attract more of the right clients and grow their business.

VIEW
Cally Stewart

THE SUCCESS PSYCHOLOGIST

An impactful identity that helped Cally with premium positioning and increasing her pricing dramatically.

VIEW